THRILLER NIGHTS- EXCLUSIVE UK DIGITAL CINEMA SCREENINGS
A specially digitally enhanced version of the iconic Thriller 14 minute short film directed by John Landis was produced as part of a UK launch campaign for Michael Jackson’s Thriller 25 album. Screened exclusively at selected Odeon cinemas late at night on the 8th and 9th of February 2008. It had a direct impact on the success of the album release.
Main Audience Appeal: A must for any Jackson, music or film fan, or in fact anyone who just loves Thriller.
Cinema Owner Feedback: The reaction was great. Cheers and applause could be heard after the screening so the guests had a fantastic time plus a quad poster was stolen by eager fans! Odeon Cinemas
Exclusive UK Digital cinema screenings help Thriller 25 debut at number three in the UK album charts in February 2008