The Digital Revolution

which has long since swept the music and home video markets are Now here, and is having a huge impact on the film industry.This opens huge opportunities for both Cinema operators and content providers who can now offer unlimited Alternative Programming. Because of digital streaming, movie theatres can screen anything that can be digitized, including LIVE broadcasts of sporting events such as college football, bowl games and concerts such as Foo Fighters, Black Eyed Peas and Bon Jovi. Cinemas no longer rely on the much more expensive process of shipping in reels of film and setting them up in a projector. With only about 25 percent of the total available inventory in use in cinemas and theatres, the economic model of Alternative Programming gives theatres a lot more options to experiment and slowly build audiences.