Carmen – Live From Teatro Alla Scala

This new Carmen production from La Scala opened the 2009/10 season at the opera house in December 2009. Memorably conducted by Daniel Barenboim, it started at 18:00 local time and showed the distinguished La Scala audience arriving for a dazzling society event. In the UK the opera was broadcast live into partner cinemas including Curzon, ODEON and key independents such as Fellinis. In Ireland Movies@cinemas and the irish Film Institute (IFI) screened the live broadcast.

Main Audience Appeal: Opera and bellat attracts a mature consumer base 44-64 years, with the popular classics like Carmen opening the door to a wider audience keen to experience world class opera at a fraction of the live stage event price. Recent NESTA researce has shown that audiences who would not consider attending a live event at a theartre will watch it at a cinema.

Cinema Press: ‘It was well worth a dash down a rain-deluded Shaftesbury Avenue to catch this live digital broadcast from Milan at the Odeon, Covent Gardens. For a start it meant saving a plane fare and a ticket at 250 euros or (much) more, and it also meant eavesdropping in vivid close-up on what may have been a nugget of history in the making
At the grand old opera house.’ Adam Sweeting. Theartsdesk.com

The Carmen production attracted average ammissions per screen in excess of 185 and an occupancy rate of more than 85% in the majority of venues played.